How I promote my content

Happy Weekend Creators!

October 2024. I wrote my first marketing article. 3 months later, my email list hit over 1,000.

I achieve this without running ads, making connections, and having existing audiences.

I grew my social profile and newsletter because I learned how to push my content around the Internet. This simple thing helps me survive Creator Jungle.

Here's the process

First, I looked for all the spots where marketers, hustlers, and entrepreneurs gather.

I then asked myself, “How can I add ‘VALUE’ to these platforms, communities, and traction channels?”

For a content creator like me, adding value isn't dumping links or copy-pasting AI. 

People are busy.

So, wow them on the platform they're already using. Or you will get ignored.

There's “no single blueprint” formula that works for all. X/Twitter is not Facebook, nor LinkedIn is Reddit. I personally spend time tailoring content to fit each platform.

Here are some specifics

Some platforms are great for long-form sharing. These include Reddit, Medium, X, and Indie Hacker.

 My promotion strategy is very simple. I share my whole article (full value). 

Then, I politely ask if the reader would like to join my email list + lead magnet.

On the other side, platforms like FB and Slack groups are a different game. The attention span of each post is relatively shorter. Self-promoters get lynched. So here...

I create short, eye-catching tips from my articles. They are subtly branded and offer clear value without pushing a hard sell. Below is one of the great example given by Harry Dry.

Then, there are other unique sites where I just share direct links: Hacker News, Designer News, Zest.is. I applied the same principle. Tailoring my content to fit a platform.

This whole process of promotion takes me 7 hours: 4 hours posting and 3 hours replying.

The snowball effect

In 2013. A book named Bound mentioned the snowball effect. It highlights how actions build on themselves and compound over time.

That is when I realized that how others share your content matters as much as how you share it. Instead of scattering posts across many platforms, focus everyone on a single platform. Isolated shares get lost; concentrated shares compound. 

For example, if I direct all my readers to my newsletter — your subscriber growth will be 5X.

Putting pieces in steps

1) Offer value on platforms where your audience already hangs out.
2) Guide them back to your own website or community.
3) Capture and nurture them through your email list.

In this age of content creation, email subscribers are like gold bars in the bank. 

They are the net worth of creators. 

New platforms come and go, but email isn’t going anywhere. It’s been around longer and will outlast the rest. For creators, It’s still the best way to grow an online audience.

Here are the results of months of sharing content online on a different platform.

It's not rocket science:

Focus on the platforms where you truly add value — that’s where you’ll gain the most subscribers. Remember, people are busy. Don’t send them elsewhere.

Impress them right where they are.

One last thing: The best self-promoters don’t act like self-promoters. They become genuine members of each community.

Share other people’s content. Leave thoughtful comments. Make real connections.

Always give more than you take. Everyone benefits.

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