11 Dead Simple Steps to Your First Side Hustle

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Happy Saturday Creators!

If you’ve ever tried to create on the side, you’ll know that being able to come up with ideas can be a stumbling block.

When you don’t have much time, the easiest option is to pick the easiest ideas and run with them.

But what if you don’t have a good execution plan? This will only make you repeat every step from the start with another idea.

You see, execution is the most important step when you're starting your hustle.

By the end of this article, you will have:

• Your “Red Pill" content

• Deeper customer knowledge

• A standardized service business

• Simple technology to run it

• Great social proof for it

• And a seamless process for making $$$

Here’s the entire 11-step business plan for you.

1/ Clean up your social profiles

Your social media profiles are your mini landing pages.

With one glance, people should know the prospects.

• Who did you help?

• What can you help them do?

• How do you help them do it?

🚀Pro Tip: Capture the audience’s attention by being clear, not clever. Highlight your past experiences, customer proof, and growth. The more actionable insights you share, the stronger your impact will be on others.

If you're new, look for top creators in your niche. Check out their profiles for inspiration. Then, fill out your profile bit by bit.

2/ Create ‘Red Pill' content

Create your ‘Red pill’ content around one challenge.

‘Red pill’ content is something I heard Shaan Puri say, and I have never forgotten it.

Your content should present a new take. You might say a new angle.

A different approach than other people take to solving a challenge. Being different makes you unique. If you are new, think of a topic you can talk about for an hour (continuously).

When you create content like that, you are going to get questions on social media. And questions present opportunities.

When you are starting, leverage a combo of public/private responses. You can answer questions publicly and then take them to DMs for deeper context or an offer.

3/ Chat with 10 people for free

It’s time for some action. Work to get 10 people on Zoom or calls who have the same problem.

A problem you can solve with the help of your "Red pill" thinking.

Do a deeper discovery into 4 levels:

1. Technical problem

2. Historical problem

3. Financial Impact

4. Personal impact

Remember, results don’t matter much, but your actions do. The more people you talk to, the better you understand their problems. This helps you sell your services effectively.

4/ Create a standard process

Once you understand a problem, you need a solution. But a solution is best when standardized.

This simple step-by-step process helps you get great results for those you want to assist. Which ultimately helps you and your audience in a seamless manner.

This is a more scalable process than ad-libbing it.

🚀Pro Hack: Try to do it in one sitting. Sit in with paper and pencil for a straight 8 to 10 hours and make or break the whole process for your clients.

5/ Building your landing page

Once you have a standardized process, you need a place to offer it.

It’s time to build your landing page. I will recommend going with Carrd. It helps you create simple, beautiful landing pages. Plus, it costs just $19 a year.

After building your landing page, embed 5–8 testimonials on it.

Social proof helps close deals. Ask the 10 people you helped for free to write you something. Tell them to talk about the problem they had and how you solved it.

Put the testimonials near the top so people see them. Get some near your “buy” button.

6/ Open up a Calendly account

Open up a Calendly account and embed it on your landing page.

This offers an easy, smooth way for people to book time on your calendar for your new business consulting or coaching.

Let’s make it easy for people to understand what they will get.

7/ Create an event

Create your event like “From X to Y in 60 minutes." 

The more specific you can make the outcome, the better. It’s not like: “Learn to code."

It’s like: “From clueless to coding your first HTML page in 60 minutes.”

In the second, the outcome is clear. You’ll learn to code your first page in HTML.

After you finish with all… choose a reasonable price point.

Start with a price that people are willing to pay. But make it 2x to 3x what you make at work.

For example, if you make $100k at work, that’s basically $50 per hour.

Try $150 an hour.

You can also experiment often to find the sweet spot.

8/ Outside 9 to 5 slots

Open up a few slots outside of your 9 to 5.

Pick a few times outside of your 9 to 5 where you’d like to make a bit of extra cash.

It’s 3–4 hours per week, but if you fill those slots, that’s an extra $2,000 or more per month.

That’s some people’s mortgage!

9/ Link your page to social

Add the link to your social profile.

Attach your Carrd landing page to a custom URL and add it to your social pages.

• Twitter Bio

• A personal website

• LinkedIn featured section

• Your YouTube Page

• Medium

And anywhere else that people can find you online.

10/ Continue with your problem

The next part is important.

You need to keep creating that "Red Pill" content!

Now that you have your business set up, you’re ready to drive customers. Post content daily on LinkedIn, Twitter, or other platforms that you use regularly.

Drive traffic as much as you can to your landing page, and be consistent.

🚀Personal Hack: If you're short on time, try a different scheduling tool for social media. I create all my content for the week in one sitting and then schedule it for each day.

11/ Share with people

Now, when people ask questions, you can share your brand-new link.

Sure, some people won’t book, but some will.

And if 3–4 people do, you’re paying off that mortgage faster than ever.

That’s it.

Congrats! You have your first side hustle and a system to expand things over time.

And that’s all for today.

See you next week.

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