This Guy Made $300 Million From Nursery Rhymes 🍿

Ranks #1 with over 7 billion monthly views on YouTube, much higher than Mr. Beast.

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Do you know what’s the most-viewed YouTube channel?

The first, most obvious answer that comes to mind is Mr. Beast.

But for your info, Mr. Beast is currently in number 6, and I’m talking about number one.

The current number #1 is Cocomelon…yeah, you read it right.

Screenshot from Social Blade

This all started when a guy named René Rechtman, who worked in the media industry for many years, thought about what are top 100 most viewed children’s bands online are.

He made a list of all brands and channels and found that big studios owned none of them. So, in 2018, he raised almost $145 million. Then he went to these big YouTube kids’ brands and bought:

  • Cocomelon for $103 million

  • Blippi for $17 million and

  • Little Baby Bum for $9 million

And then, 3 years later, Rene sold everything for 10X in return for roughly $3 billion and made an exit of $300 million alone, with his other co-founders and investors also profiting.

Screenshot from Variety

Amazing, right? But how did he achieve all of this?

Let’s get into today’s René founder story.

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